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segunda-feira, 2 de junho de 2008

Mansão AXE  

Para complementar a presença da Marca no Rock in Rio, a FullSix desenvolveu para Axe, um site que serve de suporte à acção implementada no recinto do evento.

Para cativar o target da marca a participar das atividades do site, utilizou-se uma forte componente humana, recorrendo aos vídeos interativos e aos ambientes virtuais com formato arrojado e sensual.

.

.
Estratégia
.
Desenvolveu-se uma estratégia viral que dá opções de navegação aos utilizadores.
Ao entrar na Mansão Axe Dark Temptation o utilizador tem à sua disposição várias divisões:

.

-Quarto dos Fetiches
-Quarto de Hóspedes
-Corredor
-Sala de Música
-Casa de Banho
.
Numa destas divisões, os usuários podem participar do passatempo e ganhar entradas na Mansão Axe no Rock in Rio.
.
Uma babá bonita e atraente, recebe o utilizador, e para começar a brincadeira ela pede para que ele escolha um fetiche: hospedeira, árbitra, polícia ou colegial.


Essa campanha desenvolvida pela Fullsix foi recentemente reconhecida com um Sino de Ouro na 9ª edição do Festival Internacional de Publicidade e Comunicação Língua Portuguesa.

Não é pra menos heim galera? Mas não é mesmo a cara da AXE essa mansão? Depois da ousada campanha chocolate, os consumidores estão mais exigentes e não vai ser fácil agradar, certo?

.

A Mansão me agradou, e aí, te agradou?

.

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19 suspiros: to “ Mansão AXE

  • Mario Junior
    2 de junho de 2008 09:15  

    AXE e suas ações..
    na austrália se não me engano eles tbm fizeram coisas desse tipo..
    mas lá er com aeromoças e tal..
    muito interessante, sempre inovando...

    ab te mais...

  • André Ortiz
    2 de junho de 2008 11:55  

    Muuuito legal, acho que estas coisas meio que mechendo com sensualidade, charme e etc... Vão ser muito utilizada ainda, Homem não pode ver uma mulher bonita que fica bobo e compra de tudo... hehehe

    Bjao bruna, teh mais

  • nosblogamos
    3 de junho de 2008 17:02  

    huiahiauhaiuha
    incrivel, como um produto tão "porco"
    (contraditorio, qm não usa desodorante é porco, mas axe é um produto porco? ééé, são questões que a humanidade vai ter que conviver por anos...)
    enfim, voltando ao foco.
    como um deosodorante tão porco, faz ações tão legais, dá até vontade de compra axe, só vontade. haeiuhaeiuhae
    já é de tempos q a comunicação deles é otima, como por exemplo a campanha com as blogueiras para elas sairem na vip e tal. foi final do ano passado isso.
    e agora tem as musas da playboy tmb, que veio na carona da para do chocolate...
    enfim, o dia que o produto estiver no nivel dos comerciais, vai ser uma beleza. aheiuhaeiuhae

    ass. André Damasco ;)

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